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Planning-inc is the leading first-party data solutions provider. We provide best-in-breed technology alongside marketing expertise to help brands exceed their customer retention and growth goals.
Unilyze is the Customer Data Platform (CDP) from Planning-inc, engineered to offer businesses a new way to connect, analyse and activate their data. With real-time 360-degree customer views and unrestricted access for marketers and analysts, Unilyze is fully composable and individualised for every business, ensuring optimised tech stack integration and seamless delivery.
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Crew Clothing have announced the onboarding of Unilyze. The Customer Data Platform (CDP) will bring together the brands’ first-party data including in-store and online interactions, web behaviour, product reviews, email, footfall and customer service in addition to behavioural, attitudinal, and demographic data, enabling the retailer to provide more sophisticated and targeted customer communications and understand their business impact.
This integration comes as Crew Clothing aims to accompany its growth plans for 2022 with a retail-focused solution that can provide more insights on first-party data than a typical CDP whilst providing consistency and visibility across marketing, merchandising, and product.