Life Extension has been at the forefront of groundbreaking medical research for more than 35 years. With $175 million in funding for anti-aging and disease research, the market-leading dietary supplements brand has shared revolutionary formulas and breakthroughs time and time again.
Operating in a $37 billion-a-year industry in the U.S. is no easy feat. With more than 65 competitors including retail giants like Amazon in the mix, Life Extension was searching for an effective solution to stand out from the competition.
“Personalization is a popular topic, but the real challenge is how we deliver it,” says Ben Berriz, System Architect. With Coveo’s AI, it was possible for Life Extension to create customer-driven experiences that would be constantly fine-tuned by an individual’s clicks and queries, without programming thousands of rules.