To make online shopping a viable part of their business strategy, Manolo Blahnik needed to ensure a high quality customer experience — basically, access to the products they want, when they want them, without any holdups at checkout. After evaluating a number of options, the company determined that it required an automated approach to fraud management that could be trusted to deliver real-time, accurate decisions that reduced friction for legitimate customers while stopping fraudsters.
Since partnering with Forter:
- Approval rates for online transactions have increased by more than 10%, to 99%
- Reduced friction has meant happier customers and more revenue
- Manolo Blahnik’s e-commerce team has also been able to focus less on fraud and more on how to support the business and expand into new online markets