At Avon they strive to give their representatives cutting edge user experiences so in a competitive market they can retain online shoppers. To do this they implemented the Insider AI smart recommender and it saw their average order value increase by 11% and click through rates by 13%
The AI smart recommender allowed them to deliver highly contextualised product recommendations in real time. Using various features they have been able to target a wide range of segments to show relevant products on the cart page to encourage people to buy more. It was easy with Insider to incorporate AI and machine learning by platforms into the mix and they were able to give a better experience on all channels with no extra IT needed.