Australian brand, esmi Skin Minerals’ high-converting website has grown in leaps and bounds since its migration to Magento 2 in October 2019. Today, it continues to attract high global traffic and maintains a strong customer base.
With more consumers being forced to shop online, cosmetics brands have had to increase digital marketing efforts, from digital PR to working with influencers. This has made a competitive space even tougher. esmi Australia responded to this challenge by working together with Convert Digital and LoyaltyLion to:
• Increase conversion rates and realise a return on investment quicker by rewarding customers for their loyalty
• Drive customer engagement and loyalty by rewarding customers for their interactions with esmi Australia
• Gathering more reliable insights and using their customer loyalty data to personalise interactions and emails