When expanding into three new UK regions, veg box brand Oddbox used consumer data from Attest to tailor their strategy so it would deliver maximum impact for minimum outlay. Beyond helping them understand how much they needed to spend on ads in each region, Oddbox also used Attest data to identify the best type of media to buy.
“It actually had quite a significant impact on our overall campaign costs. And I think it enabled us to plan a much more efficient campaign.”
Liz Yates, Head of Growth, Oddbox
Rather than having a one-size-fits-all approach to marketing, Oddbox employed a distinct media mix across the different UK regions. Now, Yates plans to localise Oddbox’s marketing even further by using Attest to craft and test campaign messaging.